From initial concepts and scripts to full roll-out, I’ve worked on multiple international campaigns for McArthurGlen Designer Outlets that work across various European territories and in different languages.
This campaign for SS19 was a flexible, impactful copy-led campaign that I devised and adapted to work in-store, on digital/social channels, on the radio and in print, too.
As well as the creative concept, I worked on the script and TVC end frame for the SS19 campaign.
Just one example of the countless radio scripts written for each of the 24 designer outlets across the international McArthurGlen portfolio.