I worked on a number of brand and communication pieces for the BOLD by Louise collection for Harveys. This was a trend-led interiors collection that required confident, credible copy that worked in-store, out of home and on social channels.
I devised and wrote the content for aspirational in-store leaflets and other marketing material. These were designed to inspire and inform customers, set the brand tone and and showcase key products from the collection.
I wrote several CRM emails promoting the collection through editorial-style interiors content and trend pieces.
I wrote copy for social content to support the brand launch, with a particular focus on Instagram Stories.