This bold, international, multi-lingual campaign combined impactful copy and striking black and white photography to elevate McArthurGlen’s fashion credentials and resonate with every type of shopper. We called this campaign Successful Hunting, because whichever type of shopper you are - be it spontaneous, thrill seeking, label loving - you’ll find exactly what you’re looking for at McArthurGlen Designer Outlets, for less. And thanks to those year-round discounts, the whole experience feels even more rewarding.
I wrote copy and worked on the conceptual idea for this TVC, out of home, below-the-line, press and radio campaign. And as the campaign was international, I worked with transcreators to ensure the sentiment and tone of each line was spot-on for each language.